801 MADE® HISTORY, LOGO AND WHY THIS BRAND IS SO FASCINATING?

The OG 801 logo, hand-crafted in 1995 by abstract graffiti artist BASHA at his hip-hop haven 'The Hop' in Salt Lake City’s Sugar House, is an underground legend with its graffiti-inspired bandana designs. Known for exclusive, limited-run prints. The brand has become a cult favorite for daily streetwear and nightlife bar wear. Embraced by locals, DJs, and celebrities. BASHA's graffiti roots infuse every piece, making 801 a rare, coveted symbol of urban culture. Available at fine retailers in Salt Lake City.